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BTCC / BTCC Square / Global Cryptocurrency /
Bilibili Shares Jump 3.46% as Q4 Profit Surges 478% on User Growth, Ad Revenue

Bilibili Shares Jump 3.46% as Q4 Profit Surges 478% on User Growth, Ad Revenue

Author:
Global Cryptocurrency
Published:
2026-03-05 13:37:02
7
2
BTCCSquare news:

Bilibili Inc. (BILI) rallied after posting a dramatic turnaround in profitability, with net income soaring 478% to RMB514 million ($72 million) in Q4. The Chinese video platform’s daily active users climbed 10% YoY to 113 million, while monthly actives reached 366 million—a testament to its sticky, community-driven content ecosystem.

Advertising revenue surged 27% year-over-year, fueled by improved ad products and placements. Full-year revenue hit $1.19 billion, reversing 2024’s $1.36 billion loss. Users now spend 107 minutes daily on average watching Bilibili’s long-form videos, up 8% YoY—a metric that underscores deepening engagement.

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